What is Your Brand's Personality?
Understanding how to think about your own brand and the personality it portrays and attracts.
Written by Will AllredLast update 5 years ago
Understanding how to think about your own brand and the personality it portrays and attracts.
Learn about the big five personality model also known as the five factor or OCEAN personality model and its qualities of openness, extraversion, conscientiousness, neuroticism, and agreeableness in order to apply psychology to marketing
Learn about the big five trait of openness to better understand Sorter's approach to psychology based digital marketing