What is Your Brand's Personality?

Understanding how to think about your own brand and the personality it portrays and attracts.

Big Five Personality Traits

Learn about the big five personality model also known as the five factor or OCEAN personality model and its qualities of openness, extraversion, conscientiousness, neuroticism, and agreeableness in order to apply psychology to marketing

What is Agreeableness?

What is Conscientiousness?

What is Openness?

Learn about the big five trait of openness to better understand Sorter's approach to psychology based digital marketing

What is Neuroticism?

What is Extraversion?