Neuromarketing Creative Briefs
What to expect from a neuromarketing creative brief.
Neuro-Powered Creative Briefs:
Creative briefs without the guesswork
Our creative briefs will feature fairly-consistent recommendations regardless of the campaign due to the intertwined nature of omnichannel marketing. That isn’t to say your channel specific, or asset specific briefs will all be generalized- quite the opposite.
While some elements will come and go depending on the campaign. The goal is to give a much more informed look at what needs to be created. The best creativity comes through constraints. Challenge your thinking.
Our creative briefs are intended to minimize the amount of guessing and doubt required. Instead, your team should feel inspired and ready to execute.
You can expect a creative brief to include recommendations on most of the following. If your creative brief doesn’t include any of the following, you can expect to receive guidance on it from your Sorter advisory team:
Purpose + Goals
KPIs
Desired outcomes of the campaign
Optionality Optimized Journies
Active channels
Passive channels
Potential pathways
Desired pathways
Undesired pathways
Target audience description
Personality
Demographics
Needs
Behaviors
Copy recommendations
Tone
Active vs. passive notes
Emotionality
Subject focus
Brand value recommendations
Prioritizing your values for effective targeting
Creative recommendations
Contents
Coloring
Texture
Brightness
CTA recommendations
Contents and coloring
Direction and destination
Emotional recommendations
Desired emotional response
Emotional trigger recommendations
Cognitive recommendations
Desired perception
This is a combination of the blend of emotional response and individuals expected cognitive biases
Cognitive staging recommendations
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